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Photo: Cortesía de ONErpm

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Orfeón and ONErpm Announce Strategic Partnership for Digital Distribution to Promote One of the Most Important Catalogs in Latin American Music

Posted on Tuesday, | 20 May | 2025, Posted By Arturo Roa


Mexico City, May 20, 2025 — Orfeón Videovox, one of the most important and iconic independent record labels in Latin America, announces a strategic partnership with ONErpm, a digital platform that, after a decade of evolution, has established itself as a comprehensive music label empowering artists worldwide. This collaboration aims to strengthen and expand the digital presence of Orfeón’s historic music catalog, considered one of the richest and most diverse in the region.

 

With over seven decades of history, Orfeón has been home to legends such as Pedro Infante, José Alfredo Jiménez, La Sonora Matancera, Lupita D’Alessio, Celia Cruz, Agustín Lara, Lola Beltrán, Toña la Negra, Marco Antonio Muñiz, Pérez Prado, Cepillín, Los Rebeldes del Rock, Cañaveral, Yaguarú, Tania Libertad, among many others. Its catalog includes thousands of recordings spanning genres such as bolero, ranchera, danzón, mambo, rock & roll, tropical, pop, children’s music, and romantic ballads, making it an essential pillar in the history of Spanish-language music.

 

“The partnership with ONErpm marks a decisive step in Orfeón’s digital expansion strategy. It allows us to amplify our presence on digital platforms and create new opportunities to connect with global audiences while preserving the essence that distinguishes our historic catalog,” said Edmundo Monroy, CEO of Fórmula Music Group. “We are confident that ONErpm’s expertise in the digital market will further enhance the visibility of our artists and the cultural value of their music,” he added.

 

For his part, Adriaan Glastra, General Manager of ONErpm Mexico, stated: “At ONErpm, we are deeply honored to partner with Orfeón, an institution that has played a fundamental role in preserving and promoting the music of our region. This partnership reflects our commitment to supporting rights holders by providing them with the tools they need to thrive in today’s digital environment.”

 

The joint work will include curation, remastering, and digital optimization of Orfeón’s catalog, as well as relaunch campaigns aimed at connecting this invaluable music with new generations around the world.

 

Andrés López, Regional VP for Latin Iberia at ONErpm, added: “This collaboration is a testament to the shared vision between ONErpm and Orfeón: to bring the richness of Latin American music to every corner of the world. We are excited to work together to maximize the impact of this exceptional catalog.”


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